PIPS – Pregnancy Infancy Parenting Support

PIPS – Pregnancy Infancy Parenting Support provides material aid and support services for under-resourced families in Canterbury. We firmly believe every family deserves supported parents, healthy babies and to be connected to their community. Through the generosity of community donations, we reuse and recycle pre-loved maternity and baby gear. We share the joy of parenthood […]


PELE is a Pasifika owned business specialising in Polynesian designed baby items. From our Muslin wraps with colors inspired by the Islands to our innovative capsule covers and our lush playmats you will find our quality stands out. As seen in Woman’s Day, NZ Herald and Tagata Pasifika TV1.

Maxi Cosi

The path of parenthood is joyful, unexpected, little bumpy, and full of adventure. At Maxi-Cosi we get it. After all, we’re parents too. For over 35 years, we’ve designed car seats, strollers, travel systems and home items that are fully equipped for all that parenthood has in store. Every product, every feature, has been thoughtfully […]

Leclerc Baby

Leclerc Baby was developed from the ambition to be free and to increase freedom of movement for parents. Leclerc Baby stands for smart solutions. Problems exist to be solved and our brand was created with this in mind. As a parent, you automatically deal with less freedom of movement, a limitation that does not need […]

Nelly Boo

Your trusted baby specialists, proudly NZ owned, bringing you the best products from the best brands including our best-selling Bundles.


Our award-winning range provides innovative baby and toddler transportation solutions that make a real difference! Family life on-the-go is easier than ever with the Doona Capsule, featuring impressive capsule-to-stroller technology, and the five modes of the Liki Trike provide for different developmental stages. Designed for practical parenthood in the modern world, Doona excels in innovative […]


InfaSecure is a 100% Australian, family owned car seat & nursery furniture manufacturer. Because of that, we have a unique understanding of the needs of today’s Australian & New Zealand families. When you buy InfaSecure, you’re helping us keep kids around Australia & New Zealand secure & safe. Your support enables us to heavily invest […]

Baby Bjorn NZ

Here at BabyBjörn, we have an important mission – to develop good, functional and safe products for the littlest ones. Our products should also be able to follow babies through their development all the way up to the age of three.


Compare a Thule stroller to your current 1st choice? Our full range includes lightweight everyday strollers, all-terrain, travel systems, city buggies, inline doubles & twins. Föray is the official NZ distributor for all Thule strollers – bringing you award winning Scandinavian designed strollers at great prices direct from the importer. We will have some great […]

The Kids Dept

The Kids Dept is where you will discover an exciting and contemporary range of products for your growing family. Our journey began over 20 years ago when we began sourcing products from afar for our own growing family. Today it is still our passion and we have teamed with the best in the business to […]

Edwards & Co

It’s the combination of a designer’s passion – and a parents love – that makes Edwards & Co unique. As a boutique, family-owned company made up entirely of Kiwi parents – we understand the ride, because we’ve lived it. Founded in 2014, Edwards & Co is built on decades of retail experience and has come […]


Dimples – Born from Nature, Made with Love. Comfortable, practical, beautiful…there’s a reason Dimples is a classic New Zealand babywear brand. Originally designed by a mother for her own babies, our clothing and accessories are still made and hand-embroidered here in New Zealand. We’re committed to using only the finest materials – including pure cotton […]