We are an e-commerce business based in Lower Hutt, Wellington. We have a whole range of quality products for a new mum (or mum to be) and their kids at affordable prices. We do ship nationwide at a flat rate of $6 for shipment for orders below $100.


SmartyPants is your one stop shop for toys and gifts for tots to tweens! We’ve got a great range of brands including NZ brands Therm, Getting Lost, Fluffy-To-Go, Noonys and Navy Baby, plus the fabulous No Nasties


Fun and functional, Bumkins bibs, dishes, baby cutlery, snack bags and wet bags are durable, high quality, and eye-catching. See a range of styles on stand


The original minimal hydration tracking bottle designed perfectly for pregnancy and postpartum to help you drink the recommended amount of water each day. Featuring simple-to-follow am/pm markings to guide you. Made from the highest quality food grade materials. Explore a selection of their growing range of water bottles and accessories on The Sleep Store stand.

Mummas Got Milk

Mummas Got Milk is a business dedicated to help breastfeeding mummas. We have a great range of products to help.

Little Beat First Aid

Baby and child first aid education for families. Public, private in-home and online education sessions delivered by experienced paediatric nurses to ensure you feel more confident in emergency situations and when your little one is unwell. We also have baby first aid kits designed especially for new parents and a travel kit to throw in […]

Fluffy To Go

Our reusable bamboo fluffy cups are a game-changer for parents who want to keep their kiddos happy without contributing to the endless pile of single-use plastic cups. Not only are they adorable, but they’re also durable and easy to clean plus, they come with a free reusable silicone straw! So go ahead and sip in […]


Mealtimes can be a messy adventure for toddlers as they use their hands to discover food, it’s important to have a plate or bowl that grips the highchair so that the entire contents doesn’t end up on the floor. ASH & CO’s silicone suction bowls and plates suction to the highchair and offer all your […]

Acorn + Oak

A collection of essential, quality & sustainable products to ease the journey through parenthood- from our family to yours.

Colic Calm NZ

Embraced by 20 million babies globally. Our natural products are formulated for fast, soothing support. Visit us to enjoy our special Baby Expo offers. Our range includes: Colic Calm & Colic Calm Plus – Gas, Colic, Fussiness and Hiccups. Baby/Child Probiotic Drops with Vitamin D3 – Potent, premixed drops with 5 strains totalling 1.5 billion […]

Bub & Bear

Bub & Bear specialise in 100% organic cotton essentials for your bub. Tested by our own bubs to ensure they are useful, soft and of high quality, we provide only the best muslin products.


Zazi is a New Zealand based Speech and Language Therapist. She’s a passionate about creating products that promote childrens’ physical development, supporting their eating, drinking, speech and play.