Little Soldier

Small family-run company designing and creating beautiful wooden resources for growing children

Nelly Boo

Your trusted baby specialists, proudly NZ owned, bringing you the best products from the best brands including our best-selling Bundles.


Sleep, it’s something we all cherish…but when you become a parent it can take on a whole new meaning! We believe that when it comes to a happy parent and child, it starts with a good night’s sleep. That’s why we created the world of Snüz, so we could shout out loud… but not too […]

The Sleep Store

We’re all about infant sleep and supporting parents! We are one of NZ’s most loved baby stores & trusted sources of information on how to help your baby sleep. With hundreds of free sleep advice articles online, experienced staff and fantastic products we’ll help get your whole family sleeping better.

The Kids Dept

The Kids Dept is where you will discover an exciting and contemporary range of products for your growing family. Our journey began over 20 years ago when we began sourcing products from afar for our own growing family. Today it is still our passion and we have teamed with the best in the business to […]

Edwards & Co

It’s the combination of a designer’s passion – and a parents love – that makes Edwards & Co unique. As a boutique, family-owned company made up entirely of Kiwi parents – we understand the ride, because we’ve lived it. Founded in 2014, Edwards & Co is built on decades of retail experience and has come […]


Babyonline took the first steps to create an environment and memorable experience for all new parents, without blowing their budgets, from pregnancy to birth and beyond, we’ve got your babies covered. Our goal is to inspire our customers by offering an exclusive shopping experience and excellent customer service with the best mixture of our very […]