Little Soldier

Small family-run company designing and creating beautiful wooden resources for growing children

Hi Market

Hi Market-Playpen, baby swing, baby bath tub, kids balance bike, baby high chair, bed wetting alarm, baby monitor.

Bear & Moo

Bear & Moo is here to ease the stress by offering reusable options so you feel like you’re getting more bang for your buck, while also reducing your impact on the environment. Our reusable cloth nappies and wet bags are cute, simple to use and affordable.


Zazi is a New Zealand based Speech and Language Therapist. She’s a passionate about creating products that promote childrens’ physical development, supporting their eating, drinking, speech and play.

Nelly Boo

Your trusted baby specialists, proudly NZ owned, bringing you the best products from the best brands including our best-selling Bundles.

Whaea Aroha

Whaea Aroha was brought to life to be the platform that adheres to the needs of mother and baby. We pride ourselves on stocking products that we can personally recommend either ourselves, or though another mum bringing the brand to our attention. These brands may not be well known, but we all know that sometimes […]

Hungry Apple

Hungry Apple Products Hungry Apple offers quality products for kids and parents. Our leakproof bento lunch boxes make food look fun, reduce the need to individually wrap food, and makes it easy to pack a variety of healthy food. We also offer a range of lunch accessories and kitchenwares to make your lunches appealing and […]

Forget Me Not Journals

We create prompted keepsake books for families to treasure forever. Since our launch in 2016, we have been recognised by international publications including CNN and magazines such as Cosmopolitan, for our unique, thoughtful designs. Our newest addition is the Baby Record Book | Your First Years – a gender neutral full colour illustrated baby book […]

Mila and Mikki

We pride ourselves on being retailers of only the most essential, eco-friendly, and 100% organic products that you and your family will make the most of every day. Everything from organic baby clothes to maternity clothes, we give you the choice to select from certified organic, sustainable, chemical-free and ethically made products. We take care […]

Acorn + Oak

A collection of essential, quality & sustainable products to ease the journey through parenthood- from our family to yours.

Wriggle Crew

Wriggle Crew is a Kiwi company all about stylish & practical parenting solutions. Waterproof, Padded Play Mats, Messy Mats, gorgeous Waterproof Cot Sheets & non-slip (and non-ugly!) Bath Mats. How good!


Ignite your child’s imagination and sense of adventure with Kinderfeets‘ range of award-winning and sustainably made toys. With balance bikes, helmets, kinderboards, wooden toys, and pikler playground pieces in our range, there are many hours of fun, explorative play waiting to be had.