We are an e-commerce business based in Lower Hutt, Wellington. We have a whole range of quality products for a new mum (or mum to be) and their kids at affordable prices. We do ship nationwide at a flat rate of $6 for shipment for orders below $100.


SmartyPants is your one stop shop for toys and gifts for tots to tweens! We’ve got a great range of brands including NZ brands Therm, Getting Lost, Fluffy-To-Go, Noonys and Navy Baby, plus the fabulous No Nasties

Marie Care Norwex Consultant

Revolutionary. Sustainable. Clean. Our Enzyme and Probiotic-Based cleaning products are Chemical Free, harnessing the power of Nature they provide safer solutions for a healthier home for your family and the environment. Look for the logo, USDA Certified Biobased and Oceanbound Packaging,Standard 100 by Oeko-Tex and our exclusive BacLock, the microsilver embedded in the cloth which […]

Funny Bunny Kids

From our base in Wellington, Funny Bunny Kids makes teethers, rattles, pram garlands, night lights and a wide range of accessories for babies and toddlers. Many of our products are based around milestones, celebrations and safe exploration for little minds and hands. And because we know that everyone’s different, we also produce customised pieces, letting […]


PELE is a Pasifika owned business specialising in Polynesian designed baby items. From our Muslin wraps with colors inspired by the Islands to our innovative capsule covers and our lush playmats you will find our quality stands out. As seen in Woman’s Day, NZ Herald and Tagata Pasifika TV1.

Acorn + Oak

A collection of essential, quality & sustainable products to ease the journey through parenthood- from our family to yours.

Rug Rats Soft Play Hire

Looking for your next party option? Hire us, we are here to make things easy! Parents of Christchurch, we are here to bring the stress free FUN to your little ones! Our Soft Play has been carefully curated to be aesthetically pleasing for those IG worthy moments, while also being a bundle of fun for […]

Little Soldier

Small family-run company designing and creating beautiful wooden resources for growing children


BO & KO Baby is a business founded by two māmā whom wanted to create products to immerse their pēpi in their culture and celebrate their heritage from birth. Offering beautiful collections adorned in Māori and Pasifika designs that each tell a story. Product range includes playmats, wraps, blankets, milestone cards, teethers and cot sheets. […]


Zazi is a New Zealand based Speech and Language Therapist. She’s a passionate about creating products that promote childrens’ physical development, supporting their eating, drinking, speech and play.

Nelly Boo

Your trusted baby specialists, proudly NZ owned, bringing you the best products from the best brands including our best-selling Bundles.

Clever Wee Fox

Clever Wee Fox is your one stop shop for eco-conscious alternatives for parents, from cloth nappies to wet bags, sleeved bibs and everything in between. We aim to make your journey into parenthood as simple as possible with sustainable, environmentally friendly, fun and easy-to-use products!    We love helping parents get started with cloth nappies […]