Miracle Blanket

The Miracle Blanket was invented by tired parents faced with a colicky baby who would not sleep! After testing, researching and developing the blanket – which was nicknamed the ‘miracle blanket’ by the tired parents testing it, the product hit the market to worldwide acclaim. The company is still a family-run organisation today, with the […]


We are so excited to have this amazing brand here at The Sleep Store! Purflo launched in 1997 and is the UK’s original safe sleep brand. They are all about safe sleep – cleaner, safer and healthier sleeping environments is what started it all. The brands entire range is designed by safe sleep baby product […]

Little Unicorn

Little Unicorn offers a range of super soft 100% cotton products in gorgeous hand painted designs. They dare to be different and make styles that you’ll love and treasure


Fun and functional, Bumkins bibs, dishes, baby cutlery, snack bags and wet bags are durable, high quality, and eye-catching. See a range of styles on stand


Boba are makers of the Boba Bliss and Boba Wrap. Stylish, yet comfortable and easy to use baby carriers so parents can experience freedom together with their little ones. Boba want you to have the safest, most ergonomic, comfortable & magical experience wearing your baby. They are proud to offer a selection of their most-popular […]


The original minimal hydration tracking bottle designed perfectly for pregnancy and postpartum to help you drink the recommended amount of water each day. Featuring simple-to-follow am/pm markings to guide you. Made from the highest quality food grade materials. Explore a selection of their growing range of water bottles and accessories on The Sleep Store stand.


Yogasleep have been leaders in white noise sound machines for over 50 years. Their range includes the amazing Yogasleep Hushh portable white noise machine and winner of best sleep aid in the OHbaby! Awards. If you need a high quality and expertly designed noise machine to help you and your little one sleep visit The […]

My Brest Friend

The #1 nursing pillow choice of lactation consultants & millions of moms is now available in New Zealand. My Brest Friend’s patented design is considered the #1 choice by lactation consultants and supports feeding parents in over 45 countries. It’s used by hundreds of NIC units and birthing hospitals. Most importantly, it consistently earns raving […]

Marie Care Norwex Consultant

Revolutionary. Sustainable. Clean. Our Enzyme and Probiotic-Based cleaning products are Chemical Free, harnessing the power of Nature they provide safer solutions for a healthier home for your family and the environment. Look for the logo, USDA Certified Biobased and Oceanbound Packaging,Standard 100 by Oeko-Tex and our exclusive BacLock, the microsilver embedded in the cloth which […]

Just a Thought

Just a Thought offers free pregnancy and postnatal wellbeing courses to provide practical support to help you get on top of your wellbeing so you can focus on your growing whānau.

Hym & Hur

Here’s something for the lads & babes. We love a bit of matchy matchy and recognise that this journey you are embarking on is not only about mum & bubs. It is about Hym & Hur working together as a team. Hym & Hur is inclusive and designed for everyone. Our clothing that represents growth, […]

Esther & Albie

INCLUSIVE STREETWEAR INSPIRED MATERNITY & BREASTFEEDING CLOTHING FOR ‘BABES GROWING BABES’ We want you to feel like a babe while breastfeeding. We’re all about simplicity and versatility with our NZ designed nursing wear. Whether it’s that one good breastfeeding tee, top, crew or dress that you throw on, look and feel great while breastfeeding your […]